Sherlock Holmes has no set target audience. In this case this is a sequel so it had gathered a fan base that have watched the first movie and has a high probability of watching the second movie. However as this movie is firstly established as an adaptation of a book people who have read this book may also have interest in this movie and vice versa, people who see the movie may also garner interest in reading the novels.
Since it is a movie its main characters actors will also attract people who are the actors/actresses fans who will watch the movie mainly or foremost because of who is starring in this movie. For example Robert Downey Jr also starred in Iron Man and that is also a franchise so what producers may have done is chosen actors who have an established fan base to guarantee interest in these people.
Since Mintel did state 2 in 5 in cinema goers are 16-24 years that would also show that their target audience also includes a large majority of people these ages.
Qualities of people within the target audience:
-interested in detective movies
-have an interest of who is starring in the movie
-have said actors attracted media attention in which the press link to the movie
-people interested in up and coming movies
-families
-etc
VS.
Without visiting the national wedding show website the obvious target audience would be to brides planning their weddings, mothers helping their daughters or even wedding planners accompanying brides and providing more of a selection.
“Mintel estimates that the average UK wedding now costs just under £20,000”
(Mintel, 2010)
This quote also may suggest that the people who attend this show may have been saving up for their weddings or are relatively wealthy being able to spend a person’s average salary for the year on one day.
However according to their website:
- The show attracts over 50,000 visitors a year
- The average household income of visitors is £58,000
- 89% of visitors are in the ABC1 socio-economic band, our audience has the ability, as well as the desire, to splash out!
- The average spend of visitors as a direct results of the show is £1,427
- 97% of visitors come with the bride
- 27% of visitors come with the groom
- Half of all visitors bring the mother of the bride
- 40% of visitors come with their bridesmaids
- You have access to not only the bride but the bridesmaids, mother of the bride, groom and a whole host of the wedding party
- The average group size is 2.6
- 4 out of 5 visitors dont visit any other Wedding Show
- 77% of visitors are getting married within the next 7-18 months you are gaining acces to couples in the early stages of their planning when lots of decisions are still to be made - 69% of visitors say they are in the early stages of their planning
This information includes who are the main spenders at these shows, because of this the marketing communications should be directed mainly at these people because these are the statistics of people who have attended and may show a trend in future target audiences.
Great to see so much progress already.Brilliant to see your own photos too. It would be helpful to put a bit of context/structure in now like a posting giving a description of each event and then another one looking at target audience. You can get the ta off the wedding site itself - you might have to guess for Sherlock but you can look at Mintel for who typically goes to the cinema....
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