Friday, 18 November 2011

Nature/Context of the events

Sherlock Holmes: A Game Of Shadows
Sherlock Holmes has turned into a franchise with a fan base of millions of people worldwide. It started out as the main character in a detective novel by Sir Arthur Conan Doyle. It has then transformed into the franchise it is today with its own movies including Robert Downey Jr and Jude Law, been adapted into it’s own series which is currently airing as Sherlock on the BBC and has also won the 2011 BAFTA television awards, turned into computer games and also purchasable sound track music CD’s from the movies.

The event of Sherlock Holmes premier for its second movie is highly anticipated amongst its fan base. Premiers in general attract loads of people with the appearances of celebrities, opportunities to get pictures and autographs of these celebrities. It is a night of glamorous dresses, a-list celebrities and giving everyone there a red carpet experience.

According to mintel these red carpet events provide an escapism trend. It also shows that 1 in 5 cinema goers expressed an interest in attending a premier as well as a 2 in 5 16-24 yr old range that also makes up this amount of people who are actually cinema attenders.



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National Wedding Show
This event as a whole helps brides prepare for their big day, it clumps the important details of the wedding which brides would worry and stress over this includes dresses, flowers, makeovers, colour and decoration schemes amongst other activities that would be included depending on the type of tickets purchased. “The National Wedding Show is an absolute must for all those planning their perfect wedding.” (National wedding show, 2011).

These shows are meant to help minimise the work that brides have to do, minimising researching to one main location. The nature of the event is self-explanatory; it is a show to show-off wedding essentials and things to be considered when planning an event.

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