I went to the cinema last week to watch Justin Timberlakes new movie In Time and when leaving the cinema I saw the picture above of Sherlock Holmes 2. Below in red capital letters says "COMING SOON". If I had not of chosen this movie to follow I personally would not know when exactly it would come out, as I am not a true fan of the movies. However it does create a sense of curiousness within the audience to know when this movie is coming out and to fans of this movie makes them want to research more on what may happen and when exactly it is coming out.
This week (Thursday 17th November 2011 midnight) however I went to the midnight showing of Twilight:Breaking Dawn and in the pre-advertising before the movie the trailer for Sherlock Holmes 2 came on. This again did not state the date of release as the above trailer does. I went looking for the trailer the cinema had shown and could not find it, all I could find were these trailers that states the month of its release.
I believe both advertisements that I had seen were to entice the audience to try to find out more about the release date of the movie as well as to get the audience to become aware of the fact that there is a sequel to Sherlock Holmes. I also believe that they are trying to attract a wider audience as people who are interested in watching the sequel may have to watch the first movie as well.
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