This event is happening in February 2012, the date in which I took these screen shots is Friday 11th November 2011.
As part of their promotional advertisement they offer the buyer £1 off when purchasing the ticket in advanced.
This makes sure that they can monitor the ticket sales of the event as well as monitor the level of attendance .
This advertisement is directly on the site so it attracts the people who are genuinely interested in this event. Limiting the promotion of the event to everyone.
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