London National Wedding Show 2012 - Upcoming launch of 2012 website

With the recent turn in events when I was researching wedding shows I came across this National Wedding Show which has been cited as the the "UK's BIGGEST WEDDING EVENT" so I have instead decided to focus on this wedding event as it is more likely publicised and has a wider fan base.

The whole appeal of this event is emphasised by this screen shot of the upcoming website for there 2012 wedding show. (screen shot taken on Tuesday 29th November 2012)

Creating anticipation as well as giving them the opportunity to book in advanced to save money but it could also suggest that there is a likelihood that tickets will be sold out. Whilst thinking about money and brides there tends to be no expense to the amount they will spend their money on so by highlighting the fact that they can save money might encourage them to pre-book.

Whilst it does not state who their target audience is I am assuming by the colour and layout of the shot it is centred around attracting women, the pink colours and flowers all indicate this. However they do say "A visit to the National Wedding Show is an absolute for all those planning their perfect wedding." Women tend to be the ones planning the weddings however men might come to this event to accompany them, or even buy the tickets to surprise their fiancé and help ease the stress.