For movies the main communications objectives would be to ensure awareness of movie to the general public, this in turn leads to the awareness of who is starring in the movie, its release date and knowledge of an up coming premier which includes celebrity appearances. As this is a sequel it is also communicating to fans that there is a continuation to the movie they had watched.
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National Wedding Show
The name itself ‘National Wedding Show’ draws the attentions to brides. Its main communication objective would be awareness like Sherlock Holmes, to make brides aware that there is a show around to help make planning their weddings easier.
Whilst there are other wedding shows this wedding show is national. Only happening in selected areas for a specific amount of time. It shows exclusivity, which most brides would want to differentiate their special day from other people. In this case and in present society, people are striving to be different and this wedding show would provide more options rather than simply sticking to traditional flowers and buying their dressing from local wedding dress shops.
Try to relate it back to academic literature relating to marcomms objectives. Also look for proof that you are right. If they are trying to sell a lot of tickets look for any sales promotion (discounting, competitions etc) on their website
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