Evaluating their on-line presence continued:

Sherlock Holmes: A Game Of Shadows

Simply typing in ‘Sherlock Holmes’ into the search engine does not provide the official website for A Game Of Shadows movie or even the official movie for the first movie. Similarly with typing in ‘Sherlock Holmes A Game Of Shadows’ or ‘Sherlock Holmes 2’  the official website is within the first page of the results but is always after wikipedia. Unlike the national wedding show the search engine optimisation of Sherlock Holmes is not as successful, however as both events are different the listing of the Sherlock Holmes website in the results is not much of an importance as it is for the wedding show.

A main objective for movie events is simply to get people to watch the movie, the official website is to continue getting people interested in watching the movie, providing extra footages from the movie, downloadable items, images, videos, soundtrack options and about the movie and it’s characters. Like the wedding show the website also contains links to social networking sites like facebook and twitter however it is not as interactive with its audience unlike the national wedding show. The link with the social networking sites is different from the ones used on the national wedding show, whilst the show is linked to the pages of these sites, Sherlock Holmes twitter link requires a log-in is only to tweet about the movie thus using the people who tweet as a promotional tool to attract further people and the person’s followers. The facebook option on the other hand links to the sherlock holmes page by giving you the option to ‘like’ the movie which then shows on your information page when people look at what your interested in.

Compared to the national wedding show the website is more boring with its content and colour scheme, the national wedding show contains light colouring and colours that is more attracting towards females, however the Sherlock Holmes website has a more mysterious vibe and is more focussed on making sure the audience watch the movie rather than the wedding show that tries to get people to continuously visit the website.